Stephanie Hilgefort, MBA
Senior Brand Manager at Procter & Gamble
Strategic brand and media leader with 10+ years of experience driving growth for Fortune 500 brands. Proven track record of developing data-driven marketing strategies, managing multi-million dollar budgets, and delivering measurable business results across CPG, financial services, and agency environments.
10+
Years Experience
$30M+
Budgets Managed
7%
Brand Reach Growth
5%
ROI Improvement
Experience
Procter & Gamble
Cincinnati, OH
Nov 2021 - Present
4+ years
Senior Brand Manager
Oct 2024 - Present
- •Lead strategic marketing initiatives for Always Discreet brand, driving consumer preference through data-driven insights
- •Develop and execute marketing plans to enhance brand awareness and increase market share
- •Partner with cross-disciplinary teams (Sales, Finance, Product Supply, Advertising, Media Agencies)
- •Optimize consumer touchpoints from awareness to purchase, improving satisfaction scores
- •Champion business growth through new product innovations, exceeding brand performance KPIs
Senior Media Planner
Nov 2021 - Oct 2024
- •Led development of comprehensive media plans, achieving 5% increase in campaign ROI
- •Drove 7% increase in total brand reach YOY through strategic media partnerships
- •Analyzed performance data to refine strategies, resulting in 3% uplift in sales lift
- •Fostered relationships with agency partners and vendors for seamless campaign execution
Fifth Third Bank
Cincinnati, OH
Feb 2020 - Dec 2021
1 year 11 months
Brand Media and Digital Marketing Strategy Manager
- •Developed B2B and B2C integrated marketing acquisition campaigns driving qualified leads and ROAS
- •Managed multi-million dollar brand media budget across multiple lines of business
- •Performed detailed analysis at national and local levels to improve campaign performance
- •Acted as Marketing department expert, establishing policies and process improvements
Quotient Technology
Cincinnati, KY
Sep 2019 - Feb 2020
6 months
Senior Media Planner
- •Managed $30+ million annual digital advertising budgets for national grocery retailer
- •Compiled digital campaign recommendations based on media briefs and KPI monitoring
- •Standardized tracking methods to accurately monitor campaign spend and reduce over delivery
Landor
Cincinnati, KY
Sep 2017 - Sep 2019
2 years 1 month
Client Manager
- •Developed brand strategies for global brands including P&G Oral Care and P&G Corporate initiatives
- •Managed budgets of $4+ million for global brands, maximizing client investment
- •Provided leadership across projects partnering with clients and cross-functional agency teams
- •Established creative positioning for new product variants launching in established markets
Brandience
Cincinnati, KY
Jan 2015 - Sep 2017
2 years 9 months
Account Executive
Feb 2017 - Sep 2017
- •Led development and execution for all consumer touchpoints for Skyline Chili (135 locations)
- •Managed email database of 90,000+ subscribers, growing subscriber base by 5% and increasing CTR by 3%
- •Trafficked and coordinated delivery across TV, radio, OOH, digital, social, print, and sponsorships
- •Content development across Facebook, Twitter, Instagram, and Snapchat platforms
Account Coordinator
Jan 2015 - Feb 2017
- •Liaison between clients and internal agency teams, project managing creative needs
- •Developed and executed email marketing campaign strategy for 7 markets
- •Supported development and production of marketing materials for Skyline Chili
Belltower Advertising
Cincinnati Area
Jul 2012 - Dec 2014
2 years 6 months
Media Buyer
- •Stewarded client media and relations for national accounts to radio station representatives
- •Compiled Arbitron ranking data for radio stations in 70 markets
- •Negotiated make goods with station representatives to acquire added value for clients
Amazing Green Planet
Louisville, KY
Jan 2012 - May 2012
5 months
Marketing Director
- •Developed strong social media presence through WordPress, Facebook, and Twitter
- •Built brand awareness and drove traffic to social media pages on a budget
- •Generated copy for weekly e-newsletters to promote store news and promotions
- •Orchestrated online marketing campaigns to drive online and in-store traffic
The Louisville Cardinal
Louisville, KY
Jul 2011 - Dec 2011
6 months
Advertising Sales Representative
- •Carried out all aspects of sales activities including cold calling and lead generation
- •Enhanced customer relationships using CRM software daily
- •Developed advertisements and ad packages for new and existing business owners
The Courier-Journal
Louisville, KY
May 2011 - Aug 2011
4 months
Classified Sales Intern
- •Prepared sales reports and tracking spreadsheets for sales teams
- •Created and ordered advertisements for customers through ad DTI software
- •Oversaw general office tasks for sales teams and department managers
MCS Consulting
Louisville, KY
Sep 2009 - Aug 2011
2 years
Accounting Assistant
- •Completed various administrative duties for a small business owner
- •Assisted with general accounting functions including AR and AP for multiple clients
- •Reconciled accounts and processed quarterly tax reports for small businesses
Skills
Marketing & Strategy
Brand ManagementMedia PlanningCampaign StrategyConsumer InsightsB2B & B2C MarketingProduct Launch
Analytics & Tools
ROAS AnalysisKPI TrackingBudget ManagementSPSSSalesforceSocial Studio
Digital Marketing
Social Media MarketingEmail MarketingDigital AdvertisingHootsuiteMailChimpExactTarget
Creative & Design
Adobe PhotoshopAdobe InDesignWordPressHTML/CSS
Education
Master of Business Administration
Northern Kentucky University
Marketing & Business Analytics
2021 - 2022
Bachelor of Science
University of Louisville
Business Administration, Marketing
2008 - 2011
Volunteering
Dog Foster Mom
Lucky Tales Rescue
Jan 2013 - Present (13 years)
Take in puppies/dogs for the organization offering a temporary home for the animals. Attend adoption events to encourage all dogs find a loving home.
Senior Alpine Patroller
National Ski Patrol
Nov 2013 - Present (12 years)
Volunteer ski patroller providing emergency medical care and safety services on the mountain.